How to successfully Launch your product on Amazon

So you finally picked the product you’re going to sell on Amazon.

And it’s on the way from your Supplier in China to the Amazon Warehouse.

Now you need to prepare for your Product Launch Day.

This is the MOST important day of your LIFE.

More important than your birthday,

More important than Christmas,

This is where you finally show yourself what you’re made of.

Ok.. Jokes aside..

This is the day your product will become available for sale on Amazon.

Product launch day is extremely important,

When you first launch your product, there is something called the honeymoon phase.

This is where Amazon will actually boost your product up and show it to a lot more people than normal, to see if people like it or not.

Amazon wants new products to have a fair shot at getting to the first page, if they’re better than what’s currently for sale.

This honeymoon phase lasts about 3 weeks,

So you NEED to make sure you take advantage of this.

Because after the honeymoon phase it’s much harder to rank to the first page.

This is what I do to make sure I have a successful product launch.

#1 - I make sure I have at least 5 friends and family that are ready to buy my product as soon as it goes live and I have them leave a 5 star review with pictures. I usually write this review out for them because I know my product better and I know what customers will want to know about the product. These reviews are very important so make sure you take time to figure out what concerns customers may have and address them in the reviews. 

#2 - I do my Keyword research. Keywords are what people search for on Amazon. I want to find the keywords that best describe my product so that I can make PPC Ad Campaigns to target them. What I look for is very specific keywords that have less search volume. I like to find 3-5 keywords with less than 3,000 searches per month. Because these keywords will be much easier to rank to the first page for, instead of more popular keywords with 10,000+ searches per month. If I can pick up some easy sales while going for these low search keywords it will organically help me rank higher for the more popular keywords. 

For example let’s say my product is a water bottle, I don’t want to try and make ads for ‘water bottle’ because it has 500,000+ searches per month. It will be way too competitive and the ads will be too expensive to run.

Instead I want to target very specific keywords that exactly describe my product. For Example: “Green water bottle 500ml” or “Green water bottle with straw”. These keywords may only have 1,000 searches per month but I know if people search for this they will buy my product because that’s exactly what I’m selling. After you get to page 1 for these smaller keywords you will start to get organic sales, then you can start going after the higher searched keywords.

This email is getting too long, I’ll touch on this more in future emails.

Keep working hard,

- Prav